We have mountains of wasted pulp on our free table, but this galley deserves to be singled out. The turds at Against All Odds Productions compiled a bunch of pickup photos, 2-foot-wide "infographics" and enormous awful text into a book that's somehow worth far less than the sum of its parts. Apparently they took a bunch of money from enterprise software makers, taught a rhesus to use InDesign, set an intern loose on Getty and slapped together a hardcover that weighs as much as a breeze block but has almost none of the utility. It's nominally about big data, a topic as vacuous as it is hyped, but is mostly nonsense mortared together with asshole interviews.
Up front they devote a few pages of 120lb glossy to A.J. Jacobs and his idiot book about weighing his piss for a year or whatever it is the self-quantifiers do all day. It gets worse.
Remember big awful scrollfest
"infographics"? Since they were so much fun on GOOD and twitter and
wherever else MyFreeVi4graCarLoan.com could mysteriously sponsor and
place them, the authors laid a dozen of them in giant spreads that have lower information densities than interstellar space. They all look like complete dog shit.
I'm serious look at this
But wait, there's more, like this giant picture of Nicholas "Navel Frenchin'" Felton. Why. Come on. No.
Finally, this book costs fifty dollars. Chew that over. Also salt the earth where the .indd lies, this is the 7th horn of advertorial publishing and Against All Odds Productions should be heartily ashamed for the rest of their days.